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Archive for December, 2011
Public transport is 1337
December 20th, 2011
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Naughty and nice in transport advertising
December 12th, 2011
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When you look around Melbourne you will see our trains, trams and buses are all plastered in internal and external advertising for all kinds of products and services. Usually the campaigns are the same ones you see on TV, in newspapers and on billboards, but sometimes you find a smart advertising company that is able to tweak their message to suit the medium it appears on. Of course, this sometimes backfires…