Pedestrians – the City of Melbourne is full of them. But how do we know how many of them are pounding the footpaths each day? Posting people at street corners with a tally counter and a clipboard is one way, but now there is a much more high tech way to do the same job – can you see it?
About a year ago Metro Trains Melbourne started to place advertisements inside their trains, when they signed a $10 million, six year contract with media operator S&J Media Group. Thinking back to my daily commute led me to believe private training colleges were spending up big, but that isn’t a scientific process. So which companies are actually buying the space?
